Every now and then I ask myself what the added value is of my skills in storytelling. I mean, in terms of fighting of the spread of a virus, or mending those who get sick, telling stories is not exactly an essential skill. Nor is data analyses, my newly acquired skill. A wonderful graph doesn’t cure any disease.
But then I read an article like this, and I get reminded why I wanted to know more about handling data in the first place.
“If readers don’t relate to the information, they are less likely to act and use it,” said Slovic, a founder and president of Decision Research, a collection of scientists who study the human psyche.From datajournalism.com: Humanising data: Connecting numbers and people
In other words it’s essential to give data a voice or a face. Place the data in a context that people can relate to. Only then people are willing to act upon the story data tells.