Earlier this week this article written by Lazar Dzamic crossed my path. A very interesting read. What grabbed my attention was that Dzamic puts archetypal/narrative literacy on number one.

It’s one of the most widely studied arts and crafts in the world, but in the utterly utilitarian way: how to tell strong stories to become famous, make money, or be very good at selling stuff. But we don’t learn how to defend ourselves from strong stories like populism, conspiracies and various sorts of propaganda, whether political or commercial. This literacy is the antidote for almost any of the manipulations unleashed upon us by the digital space, in all its guises. This whole dark theatre of problems has but one common approach: the use of strong emotional, archetypal, narratives.