Shocking yet not surprising

When one of the biggest companies in the world has a communication strategy targeting a specific journalist, you know who’s on the right side of the truth.

But when I recently received close to 50 pages of internal Monsanto communications about the company’s plans to target me and my reputation, I was shocked.


I’m just one person, just one reporter working from a home office in the midwest, juggling three kids with irregular writing deadlines. So the knowledge that a multibillion-dollar corporation spent so much time and attention trying to figure out how to thwart me is terrifying.

I’m a journalist. Monsanto built a step-by-step strategy to destroy my reputation (by Carey Gillam for The Guardian)
Door |2019-08-09T09:12:59+02:009 augustus 2019|flow, links|0 Reacties

Communication does count

I’ve often been skeptical about my own trade: communication. A lot of emphasis is being put on marketing, advertising and sales, all of which I’m not fond of, to make an understatement. But then during my very first session during Crafting {:} a Life someone reminded me of the true value of communicating the right way.

We were talking about how to learn to ask better questions and make the person you talk to feel heard. This topic was introduced by someone who works as a vet and gives classes to students. As a vet it is important to retrieve the right information of your client and make them feel comfortable. The three things he teaches his students:

  1. Gathering information through open ended questions;
  2. Reflective listening;
  3. Empathy.

During our discussion the vet revealed insurance companies lower fees for those who attended these communication courses. Insurance companies don’t give rebates for no reason, so there must be data to support that communication skills do matter. I’m glad I was reminded of this.

Door |2019-06-12T21:07:55+02:0012 juni 2019|flow|3 Reacties