Words do matter

The words you speak and your tone of voice do matter while communicating. Listening to Biden’s speech I caught myself thinking what a reasonable man he sounded like. So unusual for a man about to run that big messed up country. Hopefully Biden’s moderate tone of voice can bring divided families back to the dinner table again.

Door |2020-11-08T16:50:42+02:008 november 2020|flow|0 Reacties

Samantha North on dissecting disinformation

Previously I wrote about Seema Yasmin on pre-bunking information. Another great interview I listened to recently that deals with the same topic is the episode of On the Edge in which Samantha North talks about dissecting disinformation.

She gives an informed advise (she researches the topic) on how to deal with disinformation spread by people.

  1. Keep factchecking and debunking, perhaps even more. There could be a backfire effect though. Conspiracy theorists will think it’s yet another tool of the establishment;
  2. There is a huge responsibility for big platforms such as Youtube and Facebook to deplatform certain people and certain groups. The much heard argument is that blocking people from using these platforms denies them freedom of speech. North argues that deplatforming people only deprives them of ‘freedom of reach’. They are still able to say what they want to say in their homes and on other websites (think of self-hosted blogs), but you have to deny them the amplification social media platforms give them;
  3. Ignore inflammatory messages. It is very tempting to respond, but the dopamine rush from engagement is what people spreading disinformation is exactly what they want.

The entire interview is worth listening to. Samantha North comes up with some great examples on how disinformation spreads and why people do it in the first place.

Door |2020-05-20T12:28:25+02:0021 mei 2020|vrouw|0 Reacties

Seema Yasmin on pre-bunking misinformation

I follow the podcast called The Future of Everything in which “host and Stanford bioengineering professor Russ Altman explores how technology, science and medicine are shaping our lives.” Over a month ago Altman interviewed Seema Yasmin, a medical doctor and journalist. She talks about how disinformation is spreading faster and wider than accurate information and the state of journalism in this pandemic era. I’m educated as a communication scientist so this topic is right up my alley. Her conclusion is that becoming better storytellers is an absolute must for medical scientists, public health experts and journalists too.

One thing Yasmin mentioned is inoculation theory. It’s like giving people a communicative immune response to false claims. Through pre-bunking you can teach people to be more suspicious of the information they take in. I’d never heard of this theory before (or forgot I learned about this at uni twenty years ago), but it’s something that is now on my list to research further.

Listen to the episode. It’s less than thirty minutes and well worth your time.

Door |2020-05-18T15:42:08+02:0018 mei 2020|flow, vrouw|1 Reactie

Shocking yet not surprising

When one of the biggest companies in the world has a communication strategy targeting a specific journalist, you know who’s on the right side of the truth.

But when I recently received close to 50 pages of internal Monsanto communications about the company’s plans to target me and my reputation, I was shocked.

[…]

I’m just one person, just one reporter working from a home office in the midwest, juggling three kids with irregular writing deadlines. So the knowledge that a multibillion-dollar corporation spent so much time and attention trying to figure out how to thwart me is terrifying.

I’m a journalist. Monsanto built a step-by-step strategy to destroy my reputation (by Carey Gillam for The Guardian)
Door |2019-08-09T09:12:59+02:009 augustus 2019|flow, links|0 Reacties

Communication does count

I’ve often been skeptical about my own trade: communication. A lot of emphasis is being put on marketing, advertising and sales, all of which I’m not fond of, to make an understatement. But then during my very first session during Crafting {:} a Life someone reminded me of the true value of communicating the right way.

We were talking about how to learn to ask better questions and make the person you talk to feel heard. This topic was introduced by someone who works as a vet and gives classes to students. As a vet it is important to retrieve the right information of your client and make them feel comfortable. The three things he teaches his students:

  1. Gathering information through open ended questions;
  2. Reflective listening;
  3. Empathy.

During our discussion the vet revealed insurance companies lower fees for those who attended these communication courses. Insurance companies don’t give rebates for no reason, so there must be data to support that communication skills do matter. I’m glad I was reminded of this.

Door |2019-06-12T21:07:55+02:0012 juni 2019|flow|3 Reacties
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