Adverteren zónder persoonlijk gedrag volgen. Het kan én werkt beter.

In deze aflevering van De Technoloog legt de algemeen directeur van Ster (NPO reclame) uit hoe het loslaten (onder druk van de AVG) van het gepersonaliseerde advertentiemodel hen juist meer opleverde. In plaats van data over kijkers verzamelen, zijn ze de inhoud van programma’s gaan analyseren. Dat was mogelijk dankzij de ondertiteling die al gemaakt wordt bij de programma’s. Deze teksten zijn ze gaan analyseren en segmenteren en het bleek uiteindelijk meer op te leveren voor Ster. Hun model wordt nu met belangstelling bekeken, van Italië tot de VS.

Label: , , , , |

The joy of compliments

I stepped out of my comfort zone this month. Big time. At the end of October I came across an announcement for a writing contest, organised by the local library. It’s theme was ‘Small histories, big stories’. I mulled over the theme for a bit and to my own surprise an idea for a story presented itself. I started writing and within a few days I had it proof read and finished. Then I did something rather unusual for me. I actually sent it in.

Last Wednesday (it’s Friday when I write this) I received an e-mail that my story was selected as one of the nominees. That means that the general public is now able to vote on nine selected stories, including mine. The popular vote is the fourth price next to the jury prices. The jury already decided who they award first, second and third price, but keep that a secret until the public voted as well.

Some years ago I had long conversations with my coach (a well-trained psychologist) about being an introvert entrepreneur. My biggest hurdle to become successful as an entrepreneur was my fear of getting out there. While I wanted to be seen and recognized I didn’t dare to put myself out there. For a solo entrepreneur to be seen, the one thing you have to do is make yourself seen and heard. Ever since those conversations I have been taking baby steps in the world outside my home office. Sending in a short story for a low profile writing contest is one of them.

Since I heard about my nomination the baby steps turned into leaps forward. I recognised this moment as an opportunity to step even further out of my comfort zone and learn from it. Therefore I started contacting friends and family to read my story and vote for me. As I’m no longer a user of social media, the only option for me to reach out to people is via e-mail or direct messages. I sent it to my Random Stories mailing list, of course, but also to my extended family, the new friends I made in Amersfoort, neighbours, Daughter’s teachers, parents of Daughter’s friends. In other words, I tried to reach out to as many people as I could think of to ask them for their attention, their time and their vote. Talking about uncomfortable squared!

Then the reactions came in. One person after another sent me compliments about my story. How they love the perspective I chose for this story, how impressed they were with my writing, that they learned new things about their city, that they felt sad the story ended so quickly (the consequence of the thousand words limit the jury demanded), that they were wondering what my main character would have seen more during that era.

I’m wearing a smile on my face while I’m writing this. I thoroughly enjoyed digging around the history of Amersfoort. I thoroughly enjoyed writing the story, whipping it into shape within the limitation of a thousand words. I thoroughly enjoyed receiving so many positive reactions. Let this be the definitive reminder to my introvert self that reaching out to others results in joy.

Label: , , , |

Nieuwe aflevering podcast online

Wat vind ik het toch leuk om mensen te interviewen. Een aantal weken geleden vertelde ik al dat ik het interview online ging doen, in plaats van bij mijn gast thuis. De redenen zijn natuurlijk duidelijk.

Er zaten eigenlijk ook best voordelen aan het online interviewen. Zo waren de geluidsopnames dit keer ook echt afzonderlijk, dus geen ‘spil over’ van geluid van de ander in de microfoon van de een. Dat maakte het net even makkelijker om te knippen en plakken. Dat knippen en plakken heb ik trouwens geleerd aan de UT, net als mijn gast Sibrenne. Hoe dat zit kun je hier beluisteren. Klik ook even op de abonneerknop in je podcastapp en schrijf je in voor de nieuwsbrief. Daarin kondig ik als eerste aan dat er een nieuwe aflevering klaar staat en vertel ik iets meer over het interview en de gasten.

Label: , |

That day it snowed. A lot.

Today it is fifteen years ago that I had to explain to my father, who was working in the garden without a coat on, that we were about to be snowed in. He was skeptical. Not a cloud in the sky up north. By the end of the day a monster traffic jam on the A1 required handing out of blankets, drinks and food. Some people spent the night in their cars.

November 25th 2005 was the day the Man and I had an appointment with an estate agent to visit a house for sale. We didn’t like that one, but a few doors down, another one was just on the market. We took a look at it and it seemed like a perfect fit for us. Within the half hour we spent in that street, our car got covered in a thick layer of snow. We barely made the short ride back home.

Later that day, I could prove to my dad it wasn’t just a little bit of snow.

The long term consequences were still visible years afterwards. A group of young trees close to our new home in Enschede collapsed due to the weight of the snow. The land owner left them untouched. Whenever I walked past those trees I remembered that day, the day we found our lovely home in Enschede.

(bonus links: Tubantia, RTV Oost)

P.S.: I acknowledge the fact that in other parts of the world a snow storm is a yearly recurring phenomenon. As it is so rare in The Netherlands, we lack a proper infrastructure to deal with large quantities of snow.

Label: , |
Go to Top